To put it simply, anyone that you want to sell to needs to be nurtured through a process to become a customer or client.

You may not know it, but you probably already have one. Maybe it’s not defined, refined or even visual but if you have made a sale or converted a prospect into a client, then you have one.

But what does it look like? The truth is, you define that process but here are some very helpful ways to design yours.

Step 1- Lead

Step 2- Call scheduled

Step 3- Conduct call

Step 4- Create proposal

Step 5- Deliver proposal

Step 6- Pitch call

Step 7- Close

This is the most basic example of a sales cycle. Depending on what market you’re in will determine the number of steps and what the details of each step are.